Content Strategy | Social Media

Project Role

Conceptualized local contest and worked with local team of judges for implementation.  Created social media strategy to role out and increase entries for contest.

Project Summary

Back in December of ’14, NPR Music threw a Tiny Desk contest to help fans discover unknown artists. The Tiny Desk Concert series at NPR has long been a place to see well-known musicians, as well as a launching pad for many others. This time, they looked for true unknowns and asked bands and musicians all over the country to film themselves performing one song behind a desk of their choice.

To tie-in to the contest and give it a local flavor, we collected all of the videos that were submitted from Hampton Roads and held a contest at WHRO. The judging was rough, as the submissions where many – 59 from this area alone, and the competition was fierce with all of the local talent. But only only could be picked. You can see the other local submissions here.

The campaign was supported with a series of posters, web articles and a social media strategy that included a trickling of all of the submissions throughout the entry period.

Congrats to Sharkophagus for winning WHRO version of the Tiny Desk Contest!