Experience

Experience

PROFESSIONAL EXPERIENCE

Virginia Media (Tribune Publishing)
Senior Marketing Strategist
11/18 – Present

➔ Develop and implement lead generation strategies for increased revenue for all Virginia Media brands
➔ Develop creative marketing strategies for all internal Virginia Media publications to elevate the brands and increase revenue
➔ Lead a team of strategists, planners, and designers
➔ Create, produce, and implement creative marketing strategies targeting the consumer market for over 30 events
➔ Create and design all marketing materials for media sales teams, including client presentations, sales tools, media kits, etc.
➔ Create digital strategies for campaigns, including video integration, website development, content plans, and social and search engine marketing
➔ Utilize marketing data research tools (Claritas, Scarborough, AdMall, BuzzBoard, etc.) to influence decisions for client strategies and revenue growth
➔ Develop marketing campaigns and creative design content for digital and print ads to elevate the Virginia Media brands to the consumer market
➔ Produce short-form videos for web and digital channels for purposes of increasing revenue and the brand footprint of over 16 publications in the consumer market

Virginia Media (Tribune Publishing)
Content Marketing Strategist
7/16 – 11/18

➔ Lead team of four content specialists to develop strategies for content across digital channels for a variety of clients
➔ Created strategic online content and social media communication plans in various industries
➔ Produced original blog content to match language, style, and voice of client’s current content
➔ Developed strategies, created, and posted on all social media channels
➔ Utilized paid platforms in social media to ensure consistency in content style and look between paid ads and organic content
➔ Used Google suite of products (Analytics, Adwords, GDN) to ensure continuity with message points and campaign goals
➔ Created and deployed email content for clients
➔ Designed and formatted images for use for digital placement
➔ Create monthly analytics reports and progress reports for clients

WHRO Public Media
Content & Social Media Producer
8/13 – 7/16

➔ Created a strategic online content and social media communications plan and budget for WHRO station initiatives, radio and television programming, educational initiatives, and community events
➔Coordinated with local media outlets and communication partners for further branding
➔ Coordinated with marketing and content team on cohesive branding and design messaging
➔ Coordinated with graphic designers on development of station brands for online and print publishing
➔ Produced and directed digital-first, art series: “The Scene”

ACCESS AIDS Care & LGBT Center of Hampton Roads
Development and Marketing Manager
2/11 – 8/13

➔ Managed and oversaw all marketing efforts for all departments within the agency, including media buys, grassroots marketing, press coordination, social media, and website development
➔ Developed and maintained strategies and procedures for implementing educational and fundraising campaigns utilizing mobile apps and social media channels
➔ Managed a departmental staff that was responsible for a fundraising goal of $1.2 million annually
➔ Maintained a donor database software (Raiser’s Edge) with over 30,000 constituents, including donors, volunteers, prospects, and vendors

Motley Media Concepts
Marketing Director
4/06 – 2/11

➔ Developed comprehensive strategies for clients based on the goal of the projects, market research, and expectations of the campaign, both with B2B and B2C efforts
➔ Developed and designed systems utilizing alternative & grassroots methods for marketing, including online media, guerilla marketing, and street-level marketing
➔ Created digital and online strategies to implement campaigns utilizing social media sites
➔ Created HTML designs for mass-marketing email blasts that practice standard permission-based industry guidelines for clients and pro-bono projects
➔ Reviewed, negotiated, and approved all contracts for media and advertising placement

Foundation to Support Animal Protection (PETA)
Senior Media Planner & Buyer
6/04 – 4/06

➔ Managed advertising team consisting of Internet Buyer, PSA Coordinator, Assistant Media Buyer, and Marketing Intern
➔ Reviewed and approved all contracts for advertising placement
➔ Responsible for the development of campaign strategies and advertising methods based on the goal of the campaign, market research, and expectations of the campaign
➔ Negotiated media buys for advertising department

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