In 2017, Tribune Publishing acquired The Virginian-Pilot and other publications formally held by Landmark Publishing. During this acquisition, Tribune also merger our portfolio of products with the Daily Press out of Newport News, forming one entity: Virginia Media. As a brand, Virginia Media was completely unknown to the Hampton Roads and Richmond markets. Over the course of the next year, I worked with web developers and designers to establish a campaign to showcase the many products of Virginia Media. We continue to promote the Virginia Media brand with this creative concept and adapt it to various publications where it is placed.