First impressions. No matter what anyone tells you, they’re not everything. Especially when it comes to your brand. You know what is everything? Consistency. It’s how the best brands keep their audience coming back time and again.

In today’s digital landscape, breaking through the noise is increasingly difficult. With competition across so many different channels, how do today’s audiences decide where to direct their attention?

It ultimately comes down to personally aligning with a company’s values. Your brand is built from carefully chosen elements. This includes not only visual aspects but also the mission and values that define your company’s purpose. These values should align with the audiences you aim to reach.

As your brand presence takes shape across a growing number of platforms, inconsistencies in those brand elements will directly undermine their impact. Brand consistency builds a strong foundation from which audiences will better be able to understand a company. The result is brand trust, loyalty, and ultimately, the driving force of repeat business.

What is brand identity, and why is it important?

Your brand identity is all of the combined elements of your brand, including visual brand elements like logo and color palette, and abstract brand values, along with an overall personality.