Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness and a positive image and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes the following:

• Social Strategy Development
• Social Media Consulting
• Social Media Advertising
• Community Engagement
• Reputation Management

Our data-driven approach ensures that you understand the true ROI of your social media efforts, and our team works tirelessly to improve the return on your investment in social media.

Organic Social Media

Organic social media refers to the free content (posts, photos, videos, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds.

As a brand, when you post organically to your account, you can expect that the people who will see it are:

• A percentage of your followers (a.k.a. your ‘organic reach’)
• Your followers’ followers (if people choose to share your post)
• People following any hashtags you use
  It sounds pretty simple, but organic social media is the foundation of every digital marketing strategy today because it’s the best way to nurture a connection with your customers at scale.

For example, brands use organic social to:

• Establish their personality and voice
• Build relationships by sharing informative, entertaining, and/or inspiring content
• Engage customers at every stage of their buying journey
• Support their customers with customer service

Paid Social Media

Social media advertising offers unparalleled and effective ways to reach your desired target audience. As social media marketing evolves, so too do opportunities available for advertising. With the range of available media space, updates to creative assets, and relevant targeting options – it’s no wonder marketers are set to spend more budget than ever on social ads in 2022.

Why is a Paid social media strategy so crucial for digital marketing?

If you’re still wondering why you need to pay for advertising on social media or are looking for the benefits of paid social ads for your business, the answer is simple: wider reach, more visibility, enhanced brand awareness, in-depth market insights, and targeted advertising.

Have you ever heard the phrase, “You gotta pay to play?” Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give you more visibility and exposure among busy social feeds.

Unlike traditional advertising channels, social media allows you to target and focus your advertising in much more efficient ways. Data helps you know who is interested in seeing your ad and helps you reach them.

If you’re new to social media marketing, keep your brand objective in mind when researching different kinds of social media advertisements to find the one best suited for your audience.