Last updated on May 26th, 2023 at 12:29 pm
Professional Marketing MUST haves before heading out to any networking event
Essential Marketing Strategies for Start-Ups
Marketing is crucial for any new business that incorporates essential components properly executed to communicate your unique value and mission across all appropriate marketing channels providing your brand appropriately and positively.
Essential marketing must include a marketing plan (as part of your business plan), professional branding (visual/logo, mission, vision), professional email, digital branding, website, and social media.
Once in place, the second layer of marketing should include networking, building relationships, training, and implementing effective lead-generation strategies.
Marketing Plans are crucial. Every business plan has a marketing component; you’re dying if you aren’t growing. If you still need to get a business plan, stop immediately and click here. (SBA BUSINESS PLAN)
Professional branded material
Business cards are a professional way to make a positive lasting impression and establish credibility. When handing over your business card, note something on it for the receiver to remember you by.
They provide crucial information such as your name, email address, website, additional contact details, company tagline, logo, and/or the products or services you offer.
Professional email address
No one will argue that using a free email account will lead to a wrong first impression. Using a professional email address communicates a sense of commitment and professionalism.
A professional email address typically includes your name and/or your company name.
For example, a professional email address could be firstname.lastname@example.org or Gina@SocialSipper.com.
As professional and personal lives continue to blend, keeping your personal and professional communications separate makes sense.
Professional digital branding
Essential digital branding establishes and maintains an online presence, reaches a broader audience, develops brand recognition, engages with customers, and remains competitive in the digital age.
Social media is brand storytelling.
Using social media to tell your company story, history, vision, passions, and community engagement elevates your brand from a vendor into a trusted partner.
Secondly, businesses connect with target audiences, increase company brand, and establish brand voice and identity.
Also, social media efforts help businesses stay informed about industry trending topics.
Benefits to a marketing consultant
Hiring a marketing consultant can provide several benefits, such as:
Now that you have your marketing essentials, it’s time to head out the door toward successful networking and growing your business.
I Want to Receive Details About Upcoming Lunch and Learns!
Are you interested in learning more about all things marketing? Are you an expert, but just can’t nail down this one aspect of a certain channel? Are you brand new to marketing and not even sure what questions to ask?
If you said yes to any of the above, make sure to sign up for our monthly Lunch n’ Learns. The location and dates will be posted soon (first training will be in July). Make sure to register below and let us know that you are interested in receiving details about upcoming training sessions. We promise a few things:
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