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Hold up! Do You Have Your 10 Marketing Essentials?

Professional Marketing MUST haves before heading out to any networking event


Essential Marketing Strategies for Start-Ups 

Marketing is crucial for any new business that incorporates essential components properly executed to communicate your unique value and mission across all appropriate marketing channels providing your brand appropriately and positively.  


Essential marketing must include a marketing plan (as part of your business plan), professional branding (visual/logo, mission, vision), professional email, digital branding, website, and social media. 


Once in place, the second layer of marketing should include networking, building relationships, training, and implementing effective lead-generation strategies.  


Marketing Plan 

Marketing Plans are crucial. Every business plan has a marketing component; you’re dying if you aren’t growing. If you still need to get a business plan, stop immediately and click here. (SBA BUSINESS PLAN

  • Providing vital guidance for marketing activities 
  • Setting measurable goals for marketing success 
  • Allocating an appropriate budget and staffing 
  • Ensuring that marketing efforts align with business goals 
  • Identifying target customers and needs with research-driven data  
  • Outlining strategies  
  • Creating and deploying engaging messaging 
  • Providing a framework for evaluating and adjusting marketing efforts. 


Professional branded material 

Business cards are a professional way to make a positive lasting impression and establish credibility. When handing over your business card, note something on it for the receiver to remember you by. 


They provide crucial information such as your name, email address, website, additional contact details, company tagline, logo, and/or the products or services you offer. 


Professional email address 

No one will argue that using a free email account will lead to a wrong first impression. Using a professional email address communicates a sense of commitment and professionalism.  


A professional email address typically includes your name and/or your company name.  


For example, a professional email address could be or

As professional and personal lives continue to blend, keeping your personal and professional communications separate makes sense. 


Professional digital branding 

Essential digital branding establishes and maintains an online presence, reaches a broader audience, develops brand recognition, engages with customers, and remains competitive in the digital age. 


Business website 

  • Credibility: A professional-looking website can establish credibility and trust with potential customers. 
  • Customer engagement: allows customers to interact with your business through a contact form or online chat. 
  • Sales and marketing: a platform to showcase your products or services and can be used to market and sell them. 
  • Increased visibility: grows your business’s visibility and reaches a wider audience through online search engines. 
  • Cost-effectiveness: Compared to traditional advertising methods 


Social media is brand storytelling.  

Using social media to tell your company story, history, vision, passions, and community engagement elevates your brand from a vendor into a trusted partner.  

Secondly, businesses connect with target audiences, increase company brand, and establish brand voice and identity.  


Also, social media efforts help businesses stay informed about industry trending topics. 


Benefits to a marketing consultant 

Hiring a marketing consultant can provide several benefits, such as: 

  • Saving time and resources by outsourcing marketing tasks 
  • Bringing an objective perspective to your marketing strategy 
  • Offering expert knowledge and research 
  • Providing customized solutions tailored to your specific business needs 
  • Staying up-to-date with the latest marketing trends and technologies. 


Now that you have your marketing essentials, it’s time to head out the door toward successful networking and growing your business. 



I Want to Receive Details About Upcoming Lunch and Learns!

Are you interested in learning more about all things marketing? Are you an expert, but just can’t nail down this one aspect of a certain channel? Are you brand new to marketing and not even sure what questions to ask? 


If you said yes to any of the above, make sure to sign up for our monthly Lunch n’ Learns. The location and dates will be posted soon (first training will be in July). Make sure to register below and let us know that you are interested in receiving details about upcoming training sessions. We promise a few things:

  • Training will be entertaining
  • We won’t be doing all the talking, so bring your questions AND your successes to share. 
  • We won’t spam or sell your email if you give us your email address. PROMISE.


Sign up below and save your seat today!

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