Lunch & Learn: Real Estate Series

Utilizing Video in Real Estate - July 26th

Let’s try something. Open up one of your social media platforms, and start scrolling. Looking through all the family snapshots, memes, and ads, do you see a common thread?

Videos. Lots and lots of videos.


You don’t have to be a marketing whiz to know that video is powerful. In today’s market, it’s the fastest way to capture a buyer’s eye. It entertains, educates, and persuades. In all its glory, video is the ultimate communication tool.

If you’re still not convinced you should use video in your social media marketing, here are a few video stats that real estate agents can’t ignore.


  • 94% of marketers agree video has increased understanding of their product or service (Hubspot)
  • 73% of homeowners say they are more likely to list with an agent who uses video (NAR)
    403% more inquiries are driven from listings with video (NAR)


Register to secure your ability to learn best practices, create videos with guidance, and leave with content already scheduled or ready to post.


This series is hosted by by Diane Stein (Loan Officer NMLS#1523994 )from Southern Trust.

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