Does size really matter? It is a question that dates before the invention of social media. And while the debate continues when it comes to affairs of the bedroom, there is only one answer that rings true when it comes to social media. YES, size does matter.
According to Venngage, over 63% of businesses rely on images and videos for successful marketing strategies. As social continues to evolve, brands needs will continue to grow in 2022 and beyond.
Understanding the importance of high-quality, compelling images and videos is just the first step. Knowing what size for each platform is just as important. Social consumers are savvy, and their expectations for image best practices are high.
Below are specifications for Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube to help your brand stand out.
Facebook is still the top dog of social media networks across the world. As social continues to evolve, the platform is becoming more and more visual – to compete with other platforms and attract users.
Given the preference for Facebook to connect friends and families over businesses, it is vital to avoid images that are too commercial or product-driven. Instead, focus on humanizing your brand and using post dimensions best practices.
➔ Profile picture size: 180 x 180
➔ Cover image size: 820 x 312
➔ Image post size: 1200 x 630
➔ Event image size: 1920 x 1005
➔ Group cover image size: 1640 x 856
➔ Video size: 1280 x 720
➔ Maximum video length: 240 minutes
➔ Image ad size: 1200 x 628
➔ Video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080, ratios from 16:9 to 9:16 are also supported
➔ Story ad size: 1080 x 1920
➔ Messenger image ad size: 1200 x 628
The audience’s attention span is extremely short on social, so try to keep Facebook videos as short as possible. While the maximum video length is 240 minutes, Facebook recommends keeping them as short as 15 seconds.
Be sure to use the three orientations available (square, landscape, and portrait) and compose your photos accordingly. This variety also makes using the correct Instagram post dimensions crucial.
➔ Profile picture size: 110 x 110
➔ Photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
➔ Stories size: 1080 x 1920
➔ Recommended video sizes: 1080 x 1080 (square) 1080 x 567 (landscape), 1080 x 1350 (portrait)
➔ Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image
➔ Maximum video length: 60 seconds
➔ Photo thumbnails: 161 x 161
➔ Ads size: 1080 x 566 (landscape), 1080 x 1080 (square)
Instagram Reels: 1080 x 1920
We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximizes the space you take up in the feeds as most people use their phones to browse through these channels
Gone are the days when your pithy observations were enough to get you noticed on Twitter. Tweets with images get retweeted 150% more than those without images. Here you need striking graphics to stand out in a fast-moving newsfeed. Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement.
➔ Profile picture size: 400 x 400
➔ Header size: 1500 x 500Post image size: 1200 x 675
➔ Video size: 1280 x 1084
➔ Maximum video length: 140 seconds
➔ Image size for ads: 800 x 418 (Website card), 800 x 800 (App card image), 800 x 800 (Carousels), 800 x 418 (Direct Message card), 800 x 418 (Conversation card)
➔ Ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
➔ Length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)
Many companies make the mistake that LinkedIn is the bland professional network where your profiles don’t need the wow factor of the others. While it is true that brand fidelity and clarity are the most essential elements here, a beautifully turned-out LinkedIn profile is an invaluable asset and calling card for your brand.
Aim for polished, maximum resolution pictures. If the recruitment is a goal, use your image real estate to show off your company’s best side.
➔ Company logo size: 300 x 300
➔ Cover photo size: 1128 x 191
➔ Dynamic ads size: 100 x 100 (company logo)
➔ Sponsored content image size: 1200 x 627
➔ Business banner image: 646 x 220
➔ Image sizes for blog post link images: 1200 x 627
➔ Stories image size: 1080 x 1920
➔ Profile picture size: 400 x 400
➔ Background photo size: 1584 x 396
➔ Post image size: 1200 x 1200 (square) 1080 x 1350 (portrait)
➔ Link post size: 1200 x 627
➔ Video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
➔ Maximum video length: 10 minutes
YouTube has been the second most popular social media channel for businesses to share video content for years. Marketers need to meet the video requirements to perform well on this channel now, more than ever. While the resolution and length of the video are pretty (extremely) important, you also need to pay heed to tiny details like the size of your profile picture, channel cover picture, and so on to capture the attention of the audience from the time they land on your YouTube page.
➔ Profile photo size: 800 x 800
➔ Channel cover picture: 2560 x 1440 (desktop) and 1546 x 423 (smartphones)
➔ Thumbnail size: 1280 x 720
➔ Display ads: 300 x 250
➔ Companion banner ads: 300 x 250
➔ Skippable video ads length: 12 seconds to 6 minutes
➔ Non-skippable video ads length: 15 or 20 seconds (depends on region)
➔ Bumper video ads length: 6 seconds
➔ Standard video: Minimum dimension is 426 x 240. Max dimension is 3840 x 2160, aspect ratio 16
Pinterest is all about visuals. Around 355 million people use Pinterest every month to discover trends and find inspiration. When it comes to Pinterest images, you need to think verticals as this format is designed to fit tall.
➔ Profile picture: 165 x 165
➔ Board display image: 222 x 150
➔ Standard Pin size: Vertical images 1000 x 1500
➔ Video specs: square (1:1) or vertical (2:3, 9:16), Length: Maximum 30 minutes
➔ Promoted video: square (1:1) or widescreen (16:9) Length: Maximum 30 minutes
➔ Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3, 1000×1000 or 1000 × 1500
➔ Story pins image size: 1080 x 1920
➔ Story pins video length: 1-60 seconds
TikTok is the latest video-sharing app that people are going after. Not just people, brands have jumped on the bandwagon too to engage and reach new audiences. While there aren’t many options or formats to upload videos on TikTok, brands need to know the basics before experimenting with the app.
➔ Video: 1080 x 1920, maximum 15 seconds recommended.
➔ Profile photo: 200 x 200
➔ In-feed video ad length: 9 to 15 seconds suggested, 5 to 60 seconds allowed
➔ In-feed ad video aspect ratio: 9:16, 1:1, or 16:9
➔ In-feed ad display image size: 1:1 ratio
At the end of the day, we are at our very best when we see the world through the eyes of the person we are trying to impress, influence, and/or inform. Make every image count.