Tips for Killing it on Facebook

Posts are often the first impressions people have of your business, so make sure they attract and engage potential customers. Use these best practices to reach your business goals with posts:

Use high-quality creatives: People may be more likely to pause on, interact with and respond positively to posts with creative that captures their attention. Every post should include creative, like images, GIFs or videos. Make sure these creative assets are high quality. Don’t use blurry images or videos. Avoid creative that doesn’t accurately reflect your brand or message.

Make posts actionable: Try different tactics to grab your audience’s attention and drive them to take actions you care about. Share articles or blogs from your website. Provide links to your newsletter sign-up form. Ask your fans to answer a question or share their opinions in the comment section of your post. While not every post needs to encourage action, actionable posts may increase engagement and provide business value when the action is directly related to your business goals.

Tip: If you’re running ads on Facebook or want to boost posts you’ve already created, try adding a call-to-action. Use call-to-action buttons to prompt people to call, sign up for something, book appointments, and more.

Know your audience: Understand who’s in your audience to develop engaging posts. If you’re not sure who your audience is or how to connect with them, try using Page Insights to learn more about where they’re from and the types of posts they’ve interacted with in the past. If you’re still trying to grow your audience on Facebook and don’t have enough insights yet, try creating different types of posts. Pay attention to the engagement each post gets. Look for spikes in the number of likes, comments or shares and ask yourself questions. Did the post ask people to take an action? Did I use a specific type of creative? Did my post contain a compelling message? There’s no one solution to capture an audience’s attention, but with practice, you can find tactics that work for you.

Tip: If you’re running ads, it’s important to know your audience. Tailor your ads based on key features of your audience, like age, location or interests. A message that works for people in their 20s may be the wrong message for people in their 60s. Be aware of your audience’s differences when you create ads to capture the attention of a specific group. Consider creating multiple versions of an ad for the same promotion, depending on who you want in the audience. To learn more about your audience, use audience insights.

Keep posts simple: In general, simple posts with clean creative are best at capturing an audience’s attention. Try these steps:

Keep your color scheme clean and consistent
Include recognizable images
Use minimal, concise and impactful text

Pin significant posts: If you have major news or an announcement, pin it to the top of your Page. Anyone that visits will see it first. It can encourage engagement or inform customers of upcoming changes or events. Make sure to keep track of your pinned post, so it doesn’t become outdated. For example, if you pin a post about an upcoming sale, remove it after the sale to avoid confusing people.

If you’re new to social media marketing, keep your brand objective in mind when researching different kinds of social media advertisements to find the one best suited for your audience.

Tips for Killing it on Facebook

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