Posts are often the first impressions people have of your business, so make sure they attract and engage potential customers. Use these best practices to reach your business goals with posts:
Use high-quality creatives: People may be more likely to pause on, interact with and respond positively to posts with creative that captures their attention. Every post should include creative, like images, GIFs or videos. Make sure these creative assets are high quality. Don’t use blurry images or videos. Avoid creative that doesn’t accurately reflect your brand or message.
Make posts actionable: Try different tactics to grab your audience’s attention and drive them to take actions you care about. Share articles or blogs from your website. Provide links to your newsletter sign-up form. Ask your fans to answer a question or share their opinions in the comment section of your post. While not every post needs to encourage action, actionable posts may increase engagement and provide business value when the action is directly related to your business goals.
Keep posts simple: In general, simple posts with clean creative are best at capturing an audience’s attention. Try these steps:
If you’re new to social media marketing, keep your brand objective in mind when researching different kinds of social media advertisements to find the one best suited for your audience.