Why Do Websites Fail

Studies have shown that many online business ventures fail within the initial four months without a web development strategy and website. You get a high-performing website and a high-functioning and thoughtful strategic plan.

While the need for proper business knowledge, brand identity, and resources are obvious reasons, the lack of adequate online activity can also be an issue. The stronger your digital strategy is, the greater your lead conversion, and your business will grow.

It all starts with a quality website. Undoubtedly, social media, SEO, etc., tie into the formula; your website keeps customers in the long run. Hence it is essential to make sure that you partner with an agency that practices UX design but also creates content that engages the reader and encourages Google to place higher in search.

A holistic digital process with website strategy, development, and marketing is essential for quality brand performance. This can be delivered accurately, punctually, and diligently by an experienced web development company.

But first, let’s talk about why a lot of websites tend to fail:

Why do websites fail?

There are several layers of a dynamite website that brings in leads and converts visitors. The design, the copy, and the user interface are all coupled together to form a brand website that produces results.

Following are some factors that might take away from your website’s success:

No Call to Action

The first stage of a user’s website journey is visiting the landing page and reading the copy. However, that is not the end. You want to make sure that the visitor buys your products. Some websites rely heavily on the content without guiding the visitors to purchase. They don’t give their visitors a clear idea of what they need them to do, which renders your hard work useless.

Being direct about what you want the visitor to do is key in triggering the purchase process. Labels like “Subscribe Now,’ ” Add to Cart,” or “Buy Now” can help the customer finalize product purchases.

Bold CTAs encircled in bright colors can interact and get customers to return continuously. However, it is essential to make sure that however you make the CTA button, it should be easy to find.

Tricky landing pages

Speaking of easy to find, your landing page should be easy for visitors to figure out. The next step that gets visitors closer to purchase should be clearly defined. This is especially true for your lead-generating pages. Not only should you be conscious of your CTAs, but you should also be aware of the design.

An uncluttered design goes a long way. Minimal graphics and fields are easy to work with. Make sure to put the most important information in front of your visitor’s vision.

Slow loading time

Websites needing to load faster are a primary reasons brands fail online. If your website is slow, your industry, quality of product/service, and a team of experts take a back seat. It can prove to be a significant obstacle to your website’s success.

With a plethora of websites on the digital platform, visitors don’t possess the level of patience needed to work through a slow website. About 50% of visitors abandon a website if it takes more than 5 seconds to load.

It has been found that brands diligent about their website speed experience significant benefits such as increased conversions and more extended user explorations.

Not mobile compatible

Today, a good majority of the world has migrated to mobile phones. Hence, using a desktop site on a mobile phone can be difficult for many. More and more people are not using their smartphones to explore and shop for products/services. This means that one significant chunk of your effort into your website should be dedicated to making it mobile-friendly.

Make sure that your website has a responsive design. This means you ensure that your landing pages and contact forms load quickly and thoroughly on various devices. A mobile-compatible device cuts down on time wasted going home and accessing your website to purchase. Instead, they can instantly make their purchases through your website with their smartphones.

Lack of a SEO strategy

If you have a workable SEO strategy, you are laying your work to use. Yours is not the only brand in the market, which means yours is not the only website on the internet. It would be best if you had an SEO strategy to get your target market to notice you. SEO does that; it reaches the target market giving exposure to the brand.

Google has sophisticated algorithms highlighting websites that provide greater value to its clients. However, SEO strategy is not just limited to keywords; there are various layers to it. Quality content, gripping images, video and audio files, CTAs, internal and external links, etc., are all a part of SEO.

Why do new businesses need web development company services?

So why do businesses, especially new businesses, need support from web development companies:

We have advanced technical knowledge

Web development is constantly evolving. With the mounting competition, it has become more important to infuse the latest technologies for the building and maintenance of your site. We are continually looking for emerging concepts that could add value to a business website.

We work for your business objectives

This means they will look for trends that directly impact your growth and sustenance.

We have the right web development tools

One of the core activities of a web development company is to research and develop an efficient tool stack consistently. However, we do not just accumulate tools for website development but also magnify their SEO efforts and appease the target market.

We make websites that drive results

Sometimes, we may reject a client’s proposed solution for a better strategy—we have experienced professionals who are well-versed in tactics that will get customers to click.

We increase business value

As we stated before, our role is broader than website building. We develop trailblazing strategies to help you beat your competitors and stand at the forefront of the industry.

We educate the clients about all the available options allowing for better-informed decisions.

We maintain consistency

We will help you develop a brand personality and market it to the target market responding to the website. Not only that, they will make sure to consistently update the contours of the website and its development strategy to amp up your brand performance.

With a web development company, you will get a high-performing website and a high-functioning strategy. We will consistently work to solve problems and add value to your business for long-term returns.

Contact us for a website review and let’s put more of YOU into the world!